I’ll be in Oregon for a conference today and tomorrow — sort of.
I was originally scheduled to attend AdventureElevevate the first part of May in Eugene, but owing to the COVID-19 pandemic it was first postponed until September, and now has been tentatively re-scheduled for May, 2022.
Put on by the Adventure Travel Trade Association (ATTA), AdventureELEVATE is an annual North America-based educational and networking conference that brings together folks for inspiration, education, and insights into the trends that shape the adventure travel industry.
The ATTA is a privately held, for-profit industry trade group that serves to network, educate, professionalize and promote the adventure travel industry. The 1,300-plus members represent 100 countries worldwide and share a genuine love for global exploration.
I became a media member of ATTA a couple of years ago when I went to a conference in Aqaba, Jordan that included a pre-adventure to Petra and Wadi Rum.
Studies show that travel and tourism make up the world’s largest commercial service sector, employing one in every 10 people on Earth as of 2018. Needless to say, the pandemic has had a huge impact on this industry and this week’s agenda is pushing the reset button and hoping to bring in a new vibe. The presentations and conversations are geared toward moving the industry forward with a focus on the positive — a springboard into the future.
There will also be virtual adventures, including a species quest onboard Darwin’s H.M.S. Beagle that will simulate the naturalist’s voyage around the world that lasted for almost five years and resulted in his book describing his revolutionary new theory of natural selection.
The agenda encourages participants to dress like an explorer (optional). Um, I’ll be wearing the lululemons that I generally wear to explore my fridge. That works, right?
Like many of you, I’ve missed traveling to far-off destinations in 2020. I have certainly enjoyed exploring more of Manitoba, and look forward to doing more of that, but I also hope to one day get back to satisfying that thirst I have for seeing and experiencing other landscapes and cultures.
How about you? Where do you hope to one day still travel to, and what have you done this year to satiate your wanderlust?
A return trip to Ireland or a first-time visit to New Zealand top my list.
I’m going to take a few days off after the conference, so I will report back to you next week how it went.
As always, I look forward to hearing from you and you can do that by replying to this mailing or sending me an email here.
Have a great week, folks!
— Sports editor Steve Lyons
• Return to Hub City: Mike McIntyre is on his way to Edmonton to cover the Stanley Cup final and today has a yarn from the road on how the cherished silver chalice will have another wild tale added to its legacy later this month when it is presented to the winner of the most surreal playoffs in NHL history inside an otherwise empty Rogers Place in Edmonton;
• Two-headed monster (U.S. version): Chris Streveler sneaked into his first NFL game Sunday on a play reminiscent of the ones that introduced him to Bomber fans, a simple QB keep to keep a drive alive. He spoke with Winnipeg media Monday about his fond memories of Winnipeg, winning the Grey Cup, working out with a couple of teams down south, signing with Arizona and then starting the 2020 season second on the Cardinals’ depth chart;
• Pass Rush Bible: Craig Roh has never been one to fall asleep in film study. Taylor Allen has a story on how the former Bombers defensive end is using his years of experience to develop a book on how to sack the quarterback, which will be released next month.
What we’re reading
• Hockey lifer: Dallas Stars’ Rick Bowness has earned full-time job, shot at Stanley Cup;
• When you love, and loathe, watching the NFL: The return of professional football to a nation living on a raw and perilous edge, struggling to confront a lethal virus and trying to heal its deep racial wounds, offered fans a tense and unlikely paradox;
• Myth Buster: Sports Illustrated’s Tom Verducci unpacks seven false ideas about MLB.
In Saturday’s edition of this mailing, I asked you how you felt about possibly returning to the stands to watch the Jets at Bell MTC Place. Here’s a few of what were some exceptional responses:
No, I don’t think I would attend a game in person.
I like what they’ve done with the “bubble” games and tv coverage is actually well done.
Sports might need to go to pay-per-view.
• I think the question isn’t if Jets fans would be comfortable about attending a game, but it should be which fans will be unable to attend games due to possible reduced capacity. I’m sure with mandatory masks and possible health checks, I would be okay attending games, but access is the great unknown. I would not expect every season ticket holder to be able to receive their expected allotment for the package they subscribed to; this could indeed make Jets games once again the hottest ticket in town.
The MJHL experiment will be significant in providing us a situational look into whether fans will want to attend hockey (any hockey) in this environment, and if arenas can effectively handle people without causing an outbreak. It seems possible, but stringent protocols by both players and fans will have to be the way to make things work.
• Hi Steve
I enjoy your work.
We have been season ticket holders from the return of the team.
We would return to the games, with whatever protocols are in place. I think the virus is something we have to live with going forward. I’m not prepared to hide from it.
Everyone should “mask up” and enjoy the experience.
• Absolutely! At 100% capacity! Let’s get this over with and rolling!
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