Following a sneak preview of TRMarketplace, which was shared on TRBusiness.com at the end of last month, TRBusiness and Bluedog Productions can now reveal a short video guide to the pioneering new platform created to connect industry stakeholders from the comfort of their offices (or homes).
This quick and easy-to-follow guide highlights all the reasons why TRMarketplace has drawn such huge support from leading global operators, as reported.
Pre-registration is now open for retailers, airports, cruise lines, border stores and airlines, who will gain free-of-charge access to the TRMarketplace, which will take place on the dates of the original TFWA Cannes event, 28 September – 2 October.
TRMarketplace is available for all categories and will allow each supplier/brand access to a dedicated ‘brand hub’, where they can showcase their respective product portfolios. Brands can upload all relevant documentation for visitors to browse and download (access restricted).
With a fixed price to exhibit of GBP£4,495 (ex VAT) – for every company regardless of size – TRBusiness and Bluedog Productions believe that this opportunity is accessible to all.
As explained in the video, visitors will gain access to brand hubs across a multitude of product categories and will be able to meet with existing partners, witness new product launches and discover new and innovative brands.
The highly sophisticated TRMarketplace search function returns results informed by your personal preferences and the platform’s intuitive algorithm will use visitor questionnaires to match retailers, airports, cruise lines, border stores and airlines with companies, brands and products that suit each user’s profile.
Meeting requests can be accepted or declined and are all fully managed using the inbuilt TRMarketplace calendar.
Utilising the latest web and app-based webinar technology, brands and buyers will gain access to an unrivalled ‘Knowledge and Insights’ programme of educational webinars and dynamic workshops, providing exclusive consumer research from m1nd-set.
The interactive workshops and webinars will include category-specific insights; analysis by market and region; dedicated sessions on cruise, inflight as well as airport retail; plus a number of other pertinent topics to help the industry understand the new realities for travel retail in the post-Covid-19 world.
These will include sessions on the luxury sector, customer engagement, sustainability, design and segment-specific data, to name a few.
The unrivalled programme of educational webinars and workshops is one of the exclusive and complimentary features, which has attracted a long list of companies who have already pre-registered for TRMarketplace, including: Dufry; Lotte Duty Free; Dubai Duty free; 3Sixty; ARI; Flemingo International; Mumbai Duty Free; Harding; King Power Traveler Co Ltd; Tasa Meng Corporation; Iraq Duty Free; Kaner Duty Free among others.
CONSUMER INSIGHTS HUB
In addition to the Knowledge & Insights Programme and in another TRMarketplace exclusive feature, visitors and exhibitors will gain access to ‘the Consumer Insights hub’, in partnership with m1nd-set.
The hub will allow both exhibitors and visitors to meet with the industry’s leading research agency and discuss various aspects of the research presented during the TRMarketplace webinar programme announced recently and other research shared during the TRConnect webinars over recent weeks.
The Consumer Insights hub will be attended throughout the week-long digital forum by members of the Swiss research company’s travel retail insights team, headed up by Travel Retail Research Director, Clara Susset.
The m1nd-set team will be available to help exhibitors and visitors grasp a clearer understanding of how consumers are saying their behaviour and attitudes to both travel and shopping will change when international travel resumes.
More information, including a detailed schedule of events, to follow shortly. To find out more about exhibiting, please contact [email protected] or [email protected]