Stoli Group has announced a new partnership with Global Drinks Ltd to expand the reach of its luxury portfolio in the Asia travel retail market.

In recent year, the company has developed its offer to include brands such as Kentucky Owl, Tulchan Gin, Bayou Rum and Se Busca Mezcal, alongside Elit Vodka and the famous Stolichnaya Vodka brand. Now, with its new expanded range, the company has identified “significant potential” in the Asian travel retail market.

The new partnership aims to increase Stoli’s presence in the sector, which is one of travel retail’s key areas at the moment.

“With the recent addition of Kentucky Owl The Wiseman bourbon in our ultra-premium portfolio, we believe it is the right time for Stoli Group to grow its footprint in Asia,” explained Stoli Group Global Travel Retail Director JP Aucher.

“Global Drinks is the perfect strategic partner for Stoli Group as we look to strengthen our distribution in Asia Travel Retail markets. Harry [Kartasis, Founder and Managing Director of Global Drinks] and his company bring the experience and the structure for us in the region, from the company’s back office and sales support teams to its extensive travel retail Asian network and logistic warehouse in Hong Kong. This provides a great hub for our strategic brands.”

Global Drinks specialises in importing and distributing wine and liquor in Asia’s travel retail and high-end domestic markets.

Global Drinks Ltd Founder and Managing Director Harry Kartasis added: “I am extremely excited Global Drinks Ltd will be representing the Stoli Group world class portfolio of premium and super premium brands in Asia Travel Retail markets.

“The opportunity of working with an iconic brand like Stoli, super premium Elit vodka, coupled with the exciting launch of ‘The Wiseman’ bourbon whisky is a great way to commence what will be a valued and rewarding partnership.”

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