SANYA, China, 11 January 2021: Sanya, a popular resort city
located on the southern tip of Hainan Island, China, has seen its tourism
sector rapidly recover in the second half of 2020.

The recovery is mainly due to China’s stabilisation of the
Covid-19 epidemic. In 2020, 15.412 million passengers travelled through Sanya
Phoenix International Airport, and as long as China continues to ban outbound
group travel, destinations like Sanya stands to benefit. Between 1 to 3 January
alone, Sanya received 407,400 tourists for the New Year holiday, generating
revenues of RMB 964 million.

Located on the southern tip of China’s Hainan Island, Sanya
has quickly emerged as a popular destination for tourists not just for China’s
domestic travellers but pre-Covid-19 it was attracting international travellers
around Asia. It’s latest TV billboard campaign in Time Square New York targeted
wealthy travellers.

Sanya sent New Year greetings on Reuters Billboard in Time Square of New York

The number of overnight tourists and total revenue has
remained stable since the third quarter of 2020, especially given last year’s
unique calendar that saw the Mid-Autumn Festival and National Day both occur
during Golden Week. As a result, Sanya saw a 12.69% increase year-on-year in
tourists during this period, while total tourism revenue skyrocketed by 39.33%

Located on the coast of the South China Sea, with a vast sea
area of about 6,000 sq km, Sanya is blessed with extremely clear seawater and
magnificent underwater landscape, and the underwater visibility can generally
reach 8 to 16 meters, making it one of the best places for all kinds of water
and underwater sports.

It also enjoys a tropical climate with long summers and warm
winters. In addition to miles of coastline, coconut plantations, iconic fishing
ports and fascinating historical landmarks it home to modern resorts and
duty-free shopping.

Sanya Tourism Promotion Board has created a series of
promotional themes targeting different tourist segments, such as the recently
launched “Wonderland Sanya” which seeks to attract young travellers
to explore Sanya’s unique and vibrant possibilities across the five angles of
food, travel photography, culture, outdoor activities, and luxury hospitality.

SOURCE: Sanya Tourism Promotion Board

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