OYO Roadies Contest
Speaking on the partnership, Burhanuddin Pithawala, Vice President, Marketing Conversions, OYO Hotels & Homes, said, “At OYO Hotels & Homes, through our varied offerings we aim to offer a unique hospitality experience, creatively designed to suit the needs of the new age millennial travelers, looking for convenience, comfort and value for money. With both MTV and OYO catering to the young audience, this association is perfect and offers us an opportunity to connect with the youth of the country, that has played an integral role in our growth over the years. We look forward to this journey with the MTV team, and offering the contestants, especially the real heroes a great experience with our service.”
Navin Shenoy, Marketing Head – Youth, Music and English Entertainment, Viacom18 said, “Over the years, MTV has tapped into the passion points of Indian youth – adventure, travel and lifestyle. Our association with OYO Hotels & Homes for Roadies Real Heroes is a seamless fit with the promise of an adrenaline rush. Providing great comfort at the end of an adventure-filled day, OYO HOME made for perfect homes for our contestants during the season and we hope the content thrills the audience watching the show.”
Roadies Real Heroes Season 16 winner will win a mega prize from OYO – 12 months’ worth of free stay at OYO Home properties – exclusive and beautifully designed villas offering full comfort, space, and privacy. Moreover, all other Roadies contestants will also win a comfortable stay for 2 nights & 3 days at a OYO HOME property. Additionally, OYO has planned a 360-degree multimedia campaign including digital & social channels like Facebook, Instagram, e-mailers, web/application banners, push notifications and a series of TVCs. The TVCs make for an intriguing watch as they explore relatable real-life scenarios showcasing how fans of Rannvijay Singh are really excited to meet him and the OYO Roadies Contest gives them the chance to fulfil their wish.
OYO Roadies Contest
OYO is South Asia’s largest and the world’s fastest growing chain of hotels, homes & spaces! With footprints in more than 500 cities across 10 countries – India, China, Malaysia, Nepal, the UK, UAE, Indonesia, Saudi Arabia, the Philippines and more recently Japan. With over 18,000 franchised or leased hotels in its chain and over 10,000 homes and villas. OYO is backed by leading investors, including the SoftBank Group, Greenoaks Capital, Sequoia India, Lightspeed India, Hero Enterprise and China Lodging Group.
For more information, please log on to www.oyorooms.com.