Asia is at the heart of growth for Swiss research agency m1nd-set as it celebrates an impressive last 2018.

The company has experienced record turnover, with 22% growth in 2018 thanks to the growth of its data tool the Business 1ntelligence Service and new clients from various categories.

Like much of the industry, m1nd-set is seeing strong results in the Asian market, which is the strongest growth area for the firm’s research business.

M1nd-set CEO Peter Mohn

M1nd-set Owner and CEO Peter Mohn said: “Clients are increasingly looking to us to conduct in-house training and workshops to educate the sales and marketing teams on the subtleties and differences, as well as the common traits, in the behaviour of shoppers from different world regions and across different nationalities.”

He added: “There is a strong growing interest also in the importance of new touch points in travel and how the shopper journey is evolving significantly as shoppers react and interact differently with the fast developing technology solutions.”

Last year m1nd-set developed exclusive research on the cruise sector for the DFNI Cruise Conference. The company also appointed three new members of staff, with Anna Marchesini, Camilla Estrada and Guillemette Canet joining as Project Managers in the Travel Retail Research and Airs@t teams, the latter of which is the world’s largest syndicated airline satisfaction survey.

Mohn added: “The m1nd-set unique selling point is our business knowledge in combination with unique and unparalleled presence with teams conducting face-to-face research at around 60 airports on all continents across the world.

“This enables us to obtain far greater accuracy in the shopper analysis than most agencies, which recruit shoppers through online databases to complete surveys.”

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