Swedish firm home to about 20 people

authors Geert De Lombaerde

Travel guide publisher Lonely Planet has acquired ArrivalGuides, a Swedish company that curates and distributes travel-related content for more than 1,500 companies.

ArrivalGuides’ content, which includes 625 guides and more than 500 videos, is sent into the world via the websites of customers such as AAA Travel, Hilton and Priceline subsidiary Rentalcars.com, as well as through booking confirmation emails and in-flight entertainment systems. News of Lonely Planet’s deal for the 14-year-old company, which employs between 15 and 20 full- and part-timers, comes shortly after the Franklin-based media company announced that it had hired Luis Cabrera to be its new CEO, filling the seat vacated last year by Daniel Houghton.

“The ArrivalGuides team was able to anticipate what the B2B market demands and have effectively risen to the forefront by building a hub with self-service capabilities and an innovative process to curate content,” said Cabrera. “ArrivalGuide’s model and established channel will allow us to explore a more aggressive and creative B2B strategy and partner with companies in new ways. This is a perfect outlet for our expert content.”

Magnus Aideborn, founder and CEO of ArrivalGuides, will stay in place and run his office from Sweden while his team and the Lonely Planet crew look for ways to integrate.

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