HONG KONG,  CHINA – Media OutReach
 – 23 May 2019 – Klook, a world leading travel
activities and services booking platform, and Merlin
Entertainments, a global leader in location-based entertainment
based in Great Britain, are pleased to announce today a strategic
global partnership. With modern mobile travelers in mind, this
collaboration will enhance guest experiences at eight Merlin
attractions across Asia through a series of marketing promotions,
user experience optimization, data analytics, and information
exchange.

“Travelers are more tech-savvy than ever; they do their research
before every journey, and are constantly searching for convenient
and value-for-money solutions,” said C.S. Soong, General Manager,
SEA Region at Klook.
“We are confident that this new collaboration with Merlin will
provide overall better experiences for travelers who are visiting
Merlin’s many attractions.”

Optimizing the user experience for travelers, Klook provides
instant confirmation that answers a call for spontaneity and
convenience — both before and during trips. Tapping into a growing
demand for diverse and unique experiences, Klook offers over
100,000 tours, activities and tickets at more than 270 destinations
around the globe. This strategic partnership with Merlin, which
operates more than 120 attractions, will add to Klook’s growing
pool of convenient, affordable and exciting travel experiences
throughout the region.

When it comes to travel destination services, Klook is instrumental
in driving customers to its merchant partners, thanks to valuable
insights into the region’s market and travel trends. It is a
mutually beneficial scenario for both partners and travelers:
Partners can tap into the fast-growing Asian traveler market, while
travelers are connected with the best experiences a destination has
to offer.  

“Merlin’s partnership with Klook is an important step in our global
strategy. The company is perfectly positioned to help us better
engage with travelers in Asia through its industry and consumer
insights, rapidly growing consumer base, and convenient mobile
platform,” said Susan Ang, Asia Marketing Director, Merlin Midway
Asia. “We’re excited to work with Klook, a leader in the region
that brings a wealth of insights and expertise to the table.”

The global partnership signals Klook and Merlin’s commitment to
collaborate in the following areas:

User experience optimization:
Klook users can enjoy exclusive benefits for more seamless access
to Merlin’s immersive attractions, including ‘Legoland® Japan in
Nagoya, Legoland Discovery Center in Tokyo and Osaka, Busan SEA
LIFE Aquarium, SEA LIFE Bangkok Ocean World, and Madame Tussauds in
Singapore, Bangkok, and Tokyo.

Marketing collaborations:
In 2019, Klook and Merlin will launch a series of marketing
initiatives and special promotions that modern mobile travelers
will love. More information will be announced throughout the year.

Instant confirmation:
With the rise of mobile dependence among travelers and increasing
preference to arrange things on-the-go via mobile devices, Klook
users can now get their bookings with Merlin attractions instantly
confirmed; allowing travelers to instantly book tickets via their
mobile devices for a faster, more convenient experience.

About Klook

Founded in 2014, Klook is a world leading travel activities and
services booking platform. Klook gives travelers a seamless way to
discover and book popular attractions, tours, local transportation,
best foods, and unique experiences around the world on its website
and award-winning app (‘Best of 2015’​, ‘Best of 2017’ & ‘Best
of 2018’ by Google Play and Apple App Store). With Klook’s
innovative technologies, travelers can book on-the-go and redeem
the services by using QR codes or e-voucher. Each day, Klook
empowers countless travelers to indulge in their wanderlust and
spontaneity through over 100,000 offerings in more than 270
destinations.

With a team of more than 1,000 across over 20 offices worldwide,
Klook’s services are available in nine languages, supporting 41
currencies. It has raised a total of over US$520 million investment
from world-renowned investors including Sequoia China, Softbank
Vision Fund, TCV, Matrix Partners, and Goldman Sachs. Get inspired
by Klook at www.klook.com

, the company blog

or @Klook

.  

About Merlin Entertainments plc

Merlin Entertainments plc is a global leader in location based,
family entertainment. As Europe’s Number 1 and the world’s
second-largest visitor attraction operator we aim to deliver
memorable experiences to more than 65 million visitors at  120
attractions, 18 hotels and 6 holiday villages across 25
countries.  www.merlinentertainments.biz



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