Chocolate and macadamia nut snack specialist Hawaiian Host will highlight its Marmoru Takitaki Founder’s Collection at next month’s TFWA Asia Pacific Exhibition (Basement 2 E28).
Hawaiian Host said the range, which pays tribute to the brand’s founder, has seen “phenomenal” success in the region’s domestic markets.
Hawaiian Host Regional Sales Manager Asia Sherman Ling commented: “The positive reception in the domestic market gives us great hope that (the collection) will be just as successful in travel retail.”
The Founder’s Collection includes Gift Boxes in Milk Chocolate (8oz), Dark Chocolate (7 oz), White Chocolate (7oz), Honey Coated Milk Chocolate (7oz) and Matcha Chocolate (3.5oz). Upgraded packaging aims to underline the quality and authenticity of Hawaiian Host products, the brand stated.
The range will be available in Asia Pacific travel retail from August, its launch supported by high-profile promotions in major airports and GWP offers.
Hawaiian Host will also unveil new packaging for destination-specific gift boxes at the Singapore event.