This post is sponsored by Digilink Asia.

Did you know, according to Tunir (a Chinese online travel company listed on the Nasdaq Stock Exchange), Malaysia was among the top 10 popular destinations preferred by Chinese Tourists for their week-long Golden Week vacation in October 2018?

As the mainland is gearing up for the annual holiday this year, we at Digilink queried, how can one target and capture the attention of these huge number of tourists successfully as they plan their trips during this season? With a comprehensive understanding of Chinese tourist behaviour and spending habits, brands can tackle these audiences with an all-rounded media strategy.

In a separate survey, it was revealed 30% of Chinese tourists usually plan their trips in advance of at least two months. Often the trips are planned after seeking travel tips from varied sources including popular travel guides, usually known in Chinese as 攻略 (gong lue). Over 50% of such travellers consult online travel agencies for journey tips via a website or app and WeChat official accounts and enjoy various promotions from travel-related platforms when they arrive at their destination.

Digilink Asia, an experienced digital marketing company that highly targets the mainland market, has been appointed as an authorised ads service provider by Tencent. It has partnered with numerous China travel platforms such as Qunar, Ctrip, Tripadvisor and Mafengwo to build up brand awareness among Chinese travellers via various digital platforms and achieve different advertising goals.

The team fully understands the needs of clients along with the behaviours of the targeted segment they wish to reach to the cross border audience; courtesy of the experience gathered by working with renowned brands across several industries including travel, hospitality, retail and beauty industries. This expertise has aided the team to design marketing strategies that deliver ads to potential tourists precisely and effectively.

Digilink Asia is thrilled to partner Sarawak Tourism Board from now till 2020. Equipped with the knowledge on the mainland market, the team at Digilink Asia have curated a 12-month content plan, including the management of and promotion of Sarawak state on WeChat to promote to the larger cross-border audience.

Digilink Asia aims to furnish approximately 100 articles throughout the campaign year. Each successive article will differ in tone and would incorporate an overarching theme and marketing message to maintain uniqueness between the articles whilst at the same time ensuring the collaterals reach the audience as intended.

The campaign also will be supplemented with internet service providers that will ensure specific targeted advertising on various Chinese websites by relevant categories. The ads will be targeted based on the main locations in China, income level, age, and pre or post trip to Malaysia.


The local team at Malaysia was recently expanded to meet the increasing demands of advertising to cross-border audiences. The firm is frequently seeking precise targeting solutions to aid clients reach their intended audience from local to cross border Chinese through WeChat and China’s programmatic ad network.

Keen to find out more? Drop the team an email at hello@digilinkasia.com.



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