Founded in 2009, Cookson Adventures has pioneered the concept of world firsts in luxury adventure travel. Henry Cookson, the company’s founder, reveals how his team delivers incredible travel experiences for his clients in family business.
Why are wealthy business family members keen to invest in experiences, rather than assets, with Cookson Adventures?
Spending a week basking in the sun on board a superyacht is no longer enough. Rather, travellers—particularly successful individuals—want to come away from their experiences feeling enriched; feeling like they have broadened their horizons and experienced something new. Curiosity is central to all of our adventures.
It’s what unites all our guests. That’s why the concept of ‘world firsts’ is so important to us—it’s the unique nature of doing something that has never been done before that appeals to our clients’ curious side.
How can business families benefit from experiencing a unique travelling experience together?
We approach each adventure with a blank canvas and pride ourselves on engineering every trip to be something that our guests will remember for the rest of their lives. No two trips are ever the same, nor two days of any trip. Our approach means we end up crafting an adventure that’s truly personal to the family.
Recently, a trip that I am incredibly proud of combined a luxury experience in Antarctica with ground-breaking scientific research. We arranged for a client to undertake a cruise around the Antarctic Peninsula, enjoying stunning scenery, incredible wildlife and memorable activities that included sailing into the caldera of a volcano, diving beneath the waves in a submersible, and hiking on the ice.
As part of the expedition, the family funded important scientific research into the discovery of a new species of killer whale. A project 15 years in the making, the donation allowed for a dedicated research vessel to be chartered off the southern tip of South America, and skin samples taken from this killer whale previously ‘unknown to science’.
The team of scientists met up with the client at the end of the expedition to go through the findings and the secrets of Type D killer whales.
How does your Cookson Adventures team cater for the differing perceptions of luxury travel your clients of differing ages and cultures may have?
That’s the biggest challenge, but one that gives us the greatest scope to be creative.
However large or small the request, we look to our network of experts from around the world to help us design an adventure unique to the client.
The beauty of luxury is that it is, in itself, only a perception. People see the world differently. And although different members of a trip may wish to undertake different activities, we will aim to unite the group through appreciation of the wider experience.
For example, younger clients on a superyacht safari might wish to take to the waters on jet skis, whilst the older members of the party trek on nearby icebergs.