DUBLIN–()–The “Millennials: Regional Luxury Report 2019” report has been added to ResearchAndMarkets.com’s offering.

We will be looking at purchasing behavior, motivations, media channels and brand preferences of highly affluent consumers when it comes to purchasing premium and luxury products and services.

Millennials are the primary driving force in the international marketplace today. They represent a major proportion of the world’s population and are currently in their prime years of active adulthood with ample spending power.

Asia is home to the largest millennial population in the world, and the buoyant economic growth in the region has led to an increase in the affluent millennial consumer base. The luxury market has with no doubt benefitted significantly from the rise of these young and influential consumers.

To tap into the growing spending appetite of affluent Asian millennials, brands need to understand each market’s distinct needs, preferences, perceptions, and ways of interacting with luxury products and experiences. We look at the top brands for each category market covered.

Product Categories Covered

The 2019 Luxury Study covers premium brands across the following categories:

  • 112 Fashion & Accessories brands
  • 81 Watch brands
  • 72 Jewelry brands
  • 72 Hotel brands
  • 17 Cruise brands
  • 60 Skincare brands
  • 48 Makeup brands
  • 61 Alcohol brands

Countries Covered

  • China
  • Hong Kong
  • Singapore
  • Japan
  • Korea
  • India

Brand selection: For past purchase/ownership and future purchase plan questions, we have selected brands that are well-known luxury brands and/or are part of the competitive set of our subscribers’ brands. For brand image questions, we include subscriber brands, as well as, a sub-set of high-end luxury brands that have shown to be the most popular in our research.

Methodology:

  • A total of 1,192 millennials across 5 markets were interviewed: China, India, South Korea, Singapore, Hong Kong.
  • All of the respondents were defined as affluent, with annual household incomes.
  • Fielded in November/December 2018

Key Topics Covered:

SECTION A: LUXURY PERCEPTIONS AND PURCHASE BEHAVIOUR

  • Spending Outlook, Next 12 Months
  • Spending Outlook by Category, Next 12 Months
  • Next Luxury/Big Ticket Purchase
  • What Luxury Means to Them
  • Luxury Buyer Personalities
  • Expectations from Luxury Brands
  • Luxury Purchase Preferences
  • Important Attributes in a Luxury Brand
  • Luxury and Social Media
  • Luxury Category Purchasing
  • Share of Wallet
  • Buying Luxury Online
  • Luxury E-Commerce Platforms
  • Preferred Online Payment Methods for Luxury

SECTION B: FASHION CATEGORY

  • Top Insights
  • Favourite Brands
  • Purchase Channels
  • Gifting
  • Top 10 Brands
  • Media & Info Sources: Share of Influence
  • Media & Info Sources: Digital
  • Media & Info Sources: Social Media
  • Media & Info Sources: Traditional Media

SECTION C: WATCHES & JEWELLERY CATEGORY (similar to Section B)

SECTION D: SKINCARE & MAKEUP (similar to Section B)

SECTION E: ALCOHOL (similar to Section B)

SECTION F: FINANCES

  • Top Insights
  • Investable Assets & Source of Assets
  • Portfolio Allocations
  • Credit Cards Owned
  • Financial Priorities
  • Media & Info Sources: Share of Influence
  • Media & Info Sources: Digital
  • Media & Info Sources: Social Media
  • Media & Info Sources: Traditional Media
  • Favorite Charitable Causes

SECTION G: TRAVEL

  • Top Insights
  • Favorite Airlines
  • Favorite Hotels
  • Travel Frequency
  • Important Accommodation Features
  • Hotel & Cruise Brands Planned to Use
  • Leisure Destinations
  • Travel Luxury Purchase Preferences
  • Travel Purchase Channels: Airline Tickets
  • Travel Purchase Channels: Hotels/Accommodations
  • Travel Purchase Channels: Cruises
  • Travel Purchase Channels: Travel Experiences
  • Travel Activities
  • Travel Luxury Shopping Influences
  • Media & Info Sources: Share of Influence
  • Media &Info Sources: Digital
  • Media &Info Sources: Social Media
  • Media & Info Sources: Traditional Media

SECTION H: PROFILING

  • Gender and Age
  • Civil Status
  • Passions
  • Sports Followed
  • Hobbies/Interests

For more information about this report visit https://www.researchandmarkets.com/r/5vo9sn



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