Apple has filed for the trademark “Power for Impact” in Hong Kong, China. The problem with new design patents and trademark filings in general is that companies are allowed to limit the amount of information that they make public. In the specific case of the all-new trademark for Apple’s “Power for Impact,” we’re only given a wide spectrum of possibilities for what it will truly be used for.
Apple has filed their trademark under five distinct International Classes, each with a purposely long list of confusing possibilities making it impossible to confidently assess the trademark’s purpose.
Speculation, based on the distinct classes chosen by Apple, suggests that the trademark could be used in connection with clean energy, energy and power generation, recycling and financial services related to funding research in the field of energy production, generation, usage, consumption, and efficiency; energy brokerage and trading services.
Apple’s Hong Kong Trademark Filing for:
“Power for Impact”
Apple files “Power for Impact” under the Following International Classes:
Class 36: “Financial services; financial transaction services; financial advice, consultancy, management, research, planning, and information; investment advice, consultancy, management, administration, research, planning, and information; securities brokerage services; mutual fund and hedge fund investment services; banking services; currency exchange services; bill payment services; providing secure commercial transactions; electronic funds transfer and payment services; issuance of credit cards, debit cards, and stored value cards; credit card, debit card, and stored value card payment authorization, verification, and transaction processing services; underwriting of life, health, property, and casualty insurance; health care plan services; insurance brokerage, information, and consultancy; real estate brokerage services; real estate and mortgage lending services; charitable fundraising services; providing educational scholarships; warranty services; underwriting product warranty programs; providing extended product warranties; product warranty claims administration services; evaluating the cost of repairs of consumer goods; providing service contracts on consumer goods; underwriting anti-theft protection and product damage insurance; financing and funding of energy generation facilities; funding research in the field of energy production, generation, usage, consumption, and efficiency; energy brokerage and trading services.”
Class 37: “Building construction; construction planning; installation, maintenance, consulting, servicing, repair, and technical support services with respect to energy and power generation, lighting, air conditioning, ventilation, heating, alarm, security, surveillance, and home automation equipment, devices, controls, and systems; installation, maintenance, repair, and servicing of computer hardware, computer peripherals, computer software, digital mobile devices, media players, audio products, set top boxes, wearable electronics, smartwatches, and other electronics products and accessories; technical support services for electronics products and accessories, namely, troubleshooting and diagnosis of problems; providing a website allowing users to schedule appointments for product service, repair, and consultation, submit warranty claims, and review the status of repairs; construction of energy production and generation facilities; consulting and technical support services related to all the aforesaid.”
Class 39: “Collection and transport of recyclable goods; travel and tourism information and guide services; arranging of travel tours; travel clubs; travel booking, ticketing, and reservation services; travel route planning; traffic information; parking location and reservation services; providing travel, tourism, geographic, and destination information, maps, travel route planning, traffic, parking, and road condition information, and driving, walking, biking, and mass transit directions via computers, telecommunication networks, mobile phones, hand-held devices and wireless navigation devices; providing interactive maps; providing a website and an online searchable computer database with travel, tourism, geographic, and destination information, maps, travel route planning, traffic, parking, and road condition information, and driving, walking, biking, and mass transit directions; providing information, news, and commentary in the field of travel and tourism; providing reviews of travel and tourism providers; GPS navigation services; interactive online vehicle routing by computers and telecommunications networks; rental of navigational systems; transportation services; transportation booking, ticketing, and reservation services; transportation of passengers; transportation information services; emergency motor vehicle towing and roadside assistance services; management of motor vehicle traffic flow; rental, leasing and sharing of motor vehicles, bicycles, motorcycles, and mopeds; taxi transport services; providing a website and an online searchable computer database for booking and reserving transportation services, connecting drivers and passengers, and for scheduling and dispatching motor vehicles; providing information, news, and commentary in the field of transportation; providing reviews of transportation providers; warehousing; rental of warehouses; computerized data storage services; physical storage of documents and recording media in which electronic, digital and multimedia data are recorded; packaging, pick-up, transportation, delivery, and storage of goods, packages, parcels, and messages; courier services; providing a website and an online searchable computer database featuring information regarding delivery services and booking for delivery of goods; distribution of energy; garage and parking space rental; gift wrapping; boat rental; marine rental; car transport; information, advisory and consultancy services relating to all the aforesaid.”
Class 40: “Recycling; printing; developing of photographic film; electronic recording of photographic and digital images; enlarging of photographic prints; photographic film developing; photographic film printing; photographic and digital image processing, printing, and reproduction; transfer of photographs and digital images onto discs or other electronic media; on-line processing, developing and delivery of photographs and digital images; on-line printing of digital images onto photographic paper, photographic books or merchandise; production and generation of energy; information, advisory and consultancy services relating to all the aforesaid.”
Class 42: “Design and development of computer hardware, software, peripherals, and computer and video games; computer hardware and software consulting services; computer programming; design of computer databases; electronic data storage; cloud computing services; rental of computer hardware, software, and peripherals; providing online non-downloadable software; consultation services for developing computer systems, databases and applications; computer security and data security consultancy; data encryption services; providing computer hardware or software information online; maintenance, repair and updating of computer hardware, software, peripherals, and applications; technical support services, diagnosing and troubleshooting of computer hardware and software problems, and computer help desk services; website creation, design, and maintenance services; website hosting services; providing search engines for obtaining data via the internet and other electronic communications networks; creating indexes of online information, sites and other resources available on the Internet and other electronic communications networks; cartography and mapping services; providing an Internet portal allowing users to preview and download electronic books, publications, and other documents; scientific and technological services; industrial design services; industrial analysis and research services; research, engineering, and technological consulting services in the field of energy production, generation, usage, consumption, and efficiency; information, advisory and consultancy services relating to all the aforesaid.”
Currently Apple’s trademark filing has only officially appeared in the Hong Kong Patent Office database. Should Apple apply for this trademark at a later date in the U.S. and/or Europe, we’ll simply update this report with application numbers, dates and any additional classes or combination of classes that materially differ from those listed in this report.
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