Proudputh: pushing Hua Hin beyond beach town offerings

An integrated resort development in Hua Hin is shaping up with the addition of the beach town’s tallest hotel, joining the Vana Nava Water Jungle waterpark launched three years ago.

Proud Real Estate had invested 1.8 billion baht (US$54.4 million) into building the Holiday Inn Vana Nava Hua Hin, while also adding an observation deck, bar and restaurant; and introducing a new children’s zone in the waterpark.

Commented Proudputh Liptapanlop, executive director, Proud Real Estate: “With the tourist demographics to Hua Hin moving from more traditional European senior couples to younger Asian families, guests are looking for a more adventurous and playful experience while on vacation.

Proudputh: pushing Hua Hin beyond beach town offerings

“On top of beaches and local culture, more and more customers are also in search of fun activities they can share with their loved ones,” she said.

Holiday Inn Vana Nava Hua Hin marks the second phase of the almost four billion baht development, which sits on 5.6ha of land, said a press release. The third and final phase will be premium residences expected to launch within 2018.

The hotel, soft opening later this month, will feature 300 rooms, over 1,500m2 of meeting spaces, a 24-hour 300m2 fitness centre, infinity pools on the 26th floor, a lobby bar, a spa, a kids club and dedicated kids suites.

All customers will be given an RFID wristband upon arrival, which not only provides them entry into the waterpark, but also unlocks their hotel room and pays for all their food and other purchases.

Proudputh said: “We expect ADR to be at least 20 per cent higher than the competitive set and occupancy to run between 60 and 70 per cent once stabilised. With this model, we should also be adding at least 100,000 (people) in yearly attendance to the waterpark, bringing the visitation up to at least 350,000 a year.”

Proud Real Estate has plans to recreate the “playcation” concept elsewhere in Thailand. On top of recently acquiring a piece of land in Phuket, it also launched a joint venture with Whitewater West Canada to form WhiteWater Southeast Asia last year, with the aim of providing turnkey solutions for developers looking to create waterparks around the region. The joint venture is already involved in six projects in four different countries within the first year of operations, a press release claims.



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